Augmented reality (AR) technology , which overlays 3-D graphics or information over a live camera feed, isn’t a brand-new idea. But now that smartphones are penetrating the mass market, AR may be on the cusp of wide adoption. Imagine traveling to a foreign country, pointing your camera at a building and having it up pull up a trove of historical information, video and images of the place over the past century. Two early AR services are SPRXMobile’s Layar (in the Netherlands) and Tonchidot’s Sekai Camera (in Japan), which dig up real estate, job listings or user-generated tags when you point an Android-based phone or iPhone at buildings. Gaming companies are using augmented reality technology by building 3-D animations that appear on screen for games that interact with a player’s physical surrounding.
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Startups looking to make money by enhancing reality
